Disney films always emphasize the importance of “family” values, moral virtues, life lessons, cultural hegemonies, etc. For example, in Pocahontas, it is a demonstration of the inadequate attitude created by men towards women in Ancient Chinese society, their inferiority and impossibility to make own decisions. In the Sword in the Stone, the viewer can see that the main character, Arthur, is a questioning. It can be denied that his best quality is questioning. The viewer can see that Marlin teaches Arthur some magic and let Arthur read book. As a result, Arthur pulls out the sword thanks to the acquired knowledge and wisdom. Merlin, who plays a role of an educator, delivers the film’s main message: an excellent profound and well-grounded education is a must in every life situation. In The Lion King, the accent is placed on the a natural purity and “biophilia” (“urge to affiliate with other forms of life). Melody Time shows children the beauty of music. Peter Pan shows that the nearest and dearest person for a child is his mother. In fact, the theme of motherhood is developed in a detailed way. Disney paid a lot of attention to this aspect of childhood.
Multicultural Strategies is an element of Disneyfication presented by cultural diversity, transculturation, deculturalization, cultural authenticity, miscegenation, etc. It is compelling that a massive submarine is called Ulysses in Atlantis: The Lost Empire. It is an illusion to Ulysses from the Greek mythology. Another allusion to the Greek mythology is Peter Pan’s name that came from Greek demigod Pan (a mischievous satyr with pointed ears and flute). Disney also appeals to Polynesian mythology in film Moana. The main character, Moana, learns that the demigod Maui caused the blight by stealing the heart of the goddess, Te Fiti. She persuades Maui to return Te Fiti’s heart. Such choice of the story for the film proclaims cultural diversity of our world as well as a cultural authenticity of Polynesia. As a matter of fact, Disney picks for the films the stories where the protagonists might be the representatives of ethnical minorities, or different races (for example, Pocahontas). The transculturation and miscegenation are presented in Pocahontas. The film Pocahontas appears as an example of interracial romance in the process of synthetic miscegenation.
It is important to keep in mind that Disney’s target audience is children. It defines the way of the storytelling in these animated films. As a matter of fact, certain changes are inevitable. The main aspects of the fairy tales or original stories must be adopted for new audiences. It is quite understandable that Disney had to change some aspects of the original story to make it more compelling for children. For example, it is possible to notice such adaptation in The Sword in the Stone. This change concerns a character’s appearance. According to the original story (Arthurian legend), Arthur is not a youth but a bearded man. He has a rather strong and powerful body, “eloquent in its tension”; he is tall and athletic. In fact, he is already matured, even a stalwart man. However, in Disney film, the viewer can see the opposite situation: is a young boy. He is shown as thin, dirty, and poor.
Moreover, it is also necessary to think of the appearances of socially condemn habits. These habits should not appear in the animated movies. Once, Disney forgot about this unconventional rule: in the segment Pecos Bill, Bill is smoking cigarettes. It should be noted that all the episodes when he is smoking were cut off from the film. However, the most number of movies plots were changed in order to fit the multicultural strategies and educational curriculum.
As can be seen, Disney films are not just cartoons for children. It is a complex phenomenon. First, of all, they present another reality, the world of magic and bizarre creatures. Secondly, the films can be characterized by the presence of a range of multicultural strategies (cultural diversity, transculturation, deculturalization, cultural authenticity, miscegenation). Thirdly, the plots of the Disney movies are breath-taking. Almost every film is based on the original story (though it always has some changes and nuances). The scenario for the film plots can be taken out of the books of the famous authors, legends, ethnical mythology, history, etc. Furthermore, all of them contain an educational and moral meaning. Without doubts, these animated movies can teach the children the important aspect of the living.