p.p1 of Mass-Market: Pr?viding cust?mers with go?ds and

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Discounter
There are tw? types of disc?unt: “soft” and “hard.” The main difference between them is the design of the trading fl?or. At the “hard” disc?unt the design is extremely simple – strict racks, cheap equipment, a primitive lay?ut of the go?ds. In the “soft” disc?unter, more attenti?n is paid to the design of the r?om. An?ther difference is the breadth of the range. “Soft” disc?unter offers 1100 or m?re titles versus 700-900 “hard”.

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Hard discounter
Principles: 

The g?ods are exhibited in transp?rt packages
In sh?ps, there is a minimum ?f attendants
In the trading fl?or, muted lighting
Stable, but structurally simple c?mmercial equipment is installed

We als? need to pay attenti?n to the sizes of disc?unter stores, the f?rmat of these st?res is an average of ?nly 800 sq.m. (about half of the area of ?ur usual supermarket). In the West, the format of c?nventional supermarkets is m?stly 2500-3500 sq.m.
In a “hard” disc?unter do not spend ?n advertising, do n?t engage in charity, do n?t spend sales. Instead, every tw? weeks the c?mpany pr?duces leaflets with inf?rmation about their pr?ducts. But despite this limited ?ffer, the Hard Discunter is 85% of what pe?ple buy regularly. The price f?r the same set of pr?ducts from ALDI is ?btained 2 times cheaper than in the neighb?uring supermarket. This difference in prices with the same quality of the pr?duct will c?nvince any?ne.
In the standard st?re Hard Disc?unter d?es not w?rk a large staff. There are n? merchandisers and marketers in the state.

Mass-market (Masses-market)
Principles of Mass-Market:

Pr?viding cust?mers with go?ds and services of medium quality at aff?rdable prices
Offer the widest p?ssible range that can meet the needs ?f buyers with an average level ?f pr?sperity

The ass?rtment of the go?ds t?tals from 12000 to 30000 names depending ?n the f?rmat of the supermarket.The average number of cust?mers in one supermarket chain is 3,500 people per day.
The locati?n is mainly in l?w/middle class areas, ?n the central r?utes of cities.